IFINCA RECEIVES TOP HONOR AT 2019 SPECIALTY COFFEE ASSOCIATION SHOW
BEST NEW PRODUCT AWARD IN TECHNOLOGY
Earlier this month, the iFinca team attended the Specialty Coffee Association’s annual flagship event, which this year took place in Boston. The Specialty Coffee Expo is one of the most important international occasions in coffee, “designed to be the coffee professional's one stop shop for everything they need to succeed in the coffee industry.”
We are thrilled to announce that iFinca is the proud recipient of one of the Specialty Coffee Association stop honors: the 2019 Best New Product Award in Technology. The Best New Product award recognizes new products that represent quality and add value to the specialty coffee and tea industry. A full list of this year’s winners can be viewed here. We are grateful for this recognition for our inaugural web and app product – the first blockchain-based platform designed for the coffee industry which allows the farmer to directly participate and provide input into the supply chain.
In addition to offering us the opportunity to showcase our new digital supply chain platform to attendees from all areas of the industry, iFinca’s attendance at the Specialty Coffee Expo also helped secure our first new customer partnership with Crazy Mocha, a Pittsburgh-based collection of coffeehouses, whose owner purchased the seven sacks of coffee which were on display at iFinca’s booth and made their way to Boston through the mobile platform. We also connected with quite a few potential customers for our pilot program kicking off this month.
iFinca had an overwhelmingly positive response to the product from exhibitors and attendees alike at the expo; we couldn’t have imagined a better experience. This only strengthens our resolve to share our new web and app platform across the industry and inspires us to move forward with our mission to provide transparency into the coffee supply chain and a greater voice and equity for our coffee farmers – first in Colombia and then perhaps soon around the globe. More to come soon. Thank you to the SCA team for the award and wonderful collaboration!