About iFinca

Our Story and team

The Mission

iFinca is a technology company that leverages innovative technology; connecting coffee producers to global markets yielding positive social and economic impact.

Digitization of the coffee supply chain - iFinca’s web based and mobile application employs blockchain technology to record every step of the supply chain process, from harvest and mill to café and consumer. This level of transparency and traceability allows for greater accuracy, accountability at every turn and an independently verified farm-gate prices.

The multilingual mobile app uses CoffeeChain®, a proprietary distributed ledger technology that protects all data collected in the coffee supply pipeline. The iFinca proprietary SaaS (Software-as-a-Service) platform utilizes artificial intelligence and generates Self-Sovereign Identity (SSI) for farmers; so consumers can access details about their cup of coffee by scanning the “Meet the Farmer”® QR code at the point of sale.

iFinca’s emphasis on better pay for farmers stands to revolutionize the coffee market—where profit margins for farmers have dwindled over the last few decades to the point where coffee farming is no longer a sustainable endeavor for many farming families. Our approach maximizes accuracy, efficiency, and profitability at every point in the supply chain. Allowing for greater social and economic impact. 

Meet the Team

Alexander Barrett

Founder & CEO

Justin Dena

Chief Operations Officer

Lorena Taborda

Farmer Relations Manager

Jose Posada

Professor/Farmer

Vanessa Posada

Executive Assistant

Wendy Colorado

Farmer Relations

Daniel Méndez

Brazil Director

Diana Hoyos

New Projects

Advisory Board

Ambassador Néstor Osorio

Former Executive Director of the ICO &
Colombian Representative of WTO

Bruce Tenebaum

Rockefeller Capital

Jeffrey Fine

President, Everest Financial Corp.

Why iFinca

It all started in fall 2017, when Alexander grew tired of working all day and studying all night to complete his MBA. He sold nearly everything he owned, booked a flight, and landed in Medellin, Colombia with three large suitcases and a heap of naivety. 

The goals? Research Colombia’s economy, learn Spanish, and not work for an entire year. The success rate? Two out of three is below par for Alexander, but we’ll cut him some slack this time.

His third week in Colombia, he joined a small group of students to do a three-day immersion language course in Jardin, Colombia, a small coffee town where colonial buildings nestle under soaring green mountains. Along with learning Spanish verbs and practicing his pronunciation, this “with-cream-and-sugar” coffee-drinker was about to learn more of one of Colombia’s most important economies.

While in Jardin, he visited his first-ever coffee farm – or finca – and then joined the family for a home-cooked lunch. After eating a traditional bandeja paisa, with his teacher as an interpreter, he took the chance to ask the farmer some basic business questions about how he sold his dried and processed coffee (something he later discovered was called parchment). However, he wasn’t able to get the answers he was looking for. Alexander left the finca a bit confused that the farmer had no influence over the pricing of his product and that there seemed to be a disconnect between the farmer and the coffee supply chain. Maybe it was just an outlier, he thought.

But on every farm he visited, he heard the same story: producers were not connected to the supply chain as an equal stakeholder and had no control over the selling price of their crop. 

Alexander had trained as an architect, not as a coffee professional or programmer. Yet the situation reminded him of a case study about the fishing industry. To make a long story short, the introduction of the mobile phone in 1997 allowed for a better exchange of market information, which in turn made markets more efficient. Everyone benefited: on average, fishers’ profits rose by 8% while consumer prices fell by 4%.

So, this gringo asked himself: why not design a mobile app that connects producers to the coffee supply chain and thereby empowers farmers, roasters, traders, and consumers alike? 

He made a good attempt at taking a year off work. In fact, he made it about six months before he started designing iFinca. And for Alexander, that’s not bad.

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